#10 Redemption - We’ve all done it, bought the $5 t-shirt at H&M because it was easy and too cheap to pass up. Well, today, we are stopping to think about how little the factory worker making those shirts must be earning in order for that price to be so low. Now we are going to manufacture appropriately-priced clothing in the US city that has one of the highest minimum wages in the world - San Francisco! #MadeInAmerica
#9 The Dress - We have created a truly amazing garment: our Ikat Maxi Dress. Every woman likes to have an hourglass figure, and this dress does it - whether you are a size 2 or 14. We are able to do it by cutting it on the bias, which creates a natural ease. Then we added elastic ruching to the back to create structure and cinch the waist. We’ve had a range of different sized women try on this dress and it’s so impressive how good they look! Because we know it’s hard to buy clothing online, we have a full refund policy in place if you are not completely satisfied, but we’re pretty sure you’ll be happy with this one.
We want to reward the people who believe in us and are ready to see these beautiful garments out in the world!
#8 Quality - Your $5 t-shirt from H&M is falling apart the minute you take it out of the store. Why do we burden ourselves with more items that can’t stand the test of time? Instead, we aim to curate our closets with beautiful pieces that will last us for the rest of our lives. Wear your Indigo Handloom garments every day and enjoy them as much on day 500 as you did on day 1.
#7 Be More Like Ghandi - We live by this quote:
“There is no beauty in the finest cloth if it makes hunger and unhappiness.” - Mahatma Gandhi.
Gandhi understood that handloom creates work with dignity. He also knew that it had the power to start a revolution, which it actually did. We want to start a different kind of revolution - a sustainable fashion revolution, one that also puts handloom at the center. #ethicalFashion
#6 Women - Over half of our weavers are women, and one average, each woman supports 8 family members. It’s been proven over and over again; when you invest in women and girls, you will change the world. A woman’s money is more likely to go back into the community than a man’s dollars, so we are proud to be supporting women who in turn, support their community. We care about our weavers and the communities that they support. We care about their health, our own health, and that of our friends. We want to support and celebrate all of the people in this chain of production, but we can’t do that without you, our people.
#artisans #handloom #handwoven #ethicalFashion #eco-conscious
#5 Community - It really does take a village and we consider you part of ours. The way that people are treated in one part of the world does have an effect on the rest of us, so help us to provide a community of weavers with autonomy, dignity and fair wages. We feel that this quote sums it up pretty well:
“When one tugs at a single thing in nature, he finds it attached to the rest of the world.” - John Muir. #artisans
#4 Preserve - Help this endangered industry stay alive. Many of the ancient textile arts, all of which play a huge part in human history, are quickly disappearing from the world. Modern technology has given us so much and benefited all of us, but it has also taken the soul and livelihood of so many crafts and craftsmen around the world. We want to support craft and craftsmen and encourage our history to live for another generation. #slowFashion
#3 Sustainable - Handloom weaving requires zero energy, that’s right, zero. Our weavers do not use one kilowatt of energy or even one little lump of coal to create this gorgeous cloth. In a world where there is a hunger for electricity, we think that saving every little bit counts. #sustainable
#2 Job Creation - We talk a lot about how garment factories supply people with jobs, even if they are dangerous and undesirable jobs. What if we could supply people with good, desirable jobs? Well, #handloom weaving creates 9 times as many jobs as one industrial weaving machine. We create jobs not just in India - but in the U.S. as well. We are committed to manufacturing in this country, even if it means a lower profit margin, because job creation drives us.
#1 Good Juju: - Everything has energy. The money we earn, the things we put into our home, the people we encounter. Choosing handloom is good karma. You are not only allowing craftsmen and women to thrive, you are adding to your positive energy! It’s what keeps us going in this crazy world, no matter where we live. We buy flowers for the table and paintings for our walls, we gild our buildings and adorn our bodies because beautiful energy inspires us and makes us alive. #Handloom is not only an ancient craft, but also an exquisitely beautiful one. Touch our fabrics and feel the difference! We refer to this quote again because it means so much:
“There is no beauty in the finest cloth if it makes hunger and unhappiness.” - Mahatma Gandhi.
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