Friday, August 14, 2009


Taylor swift in dress by Untitled 11:11
Fabric by Indigo Handloom


Up and coming fashion design duo, and customer of Indigo Handloom “Untitled 11:11,” just had one of their gowns photographed on Taylor Swift for the cover of UK’s Bliss Magazine. Co-founders and co-designers David Peck and Laurel Anderson designed the dress.
David and Laurel met at Parsons Design School in Paris and though they only started their fashion line last year, they are getting a lot of notice. They came to Indigo Handloom for fabric because they would like their business to be “socially conscious” which means they are aware of the hardships and problems in society and would like to do something about it. They see the benefit of buying handloom fabric because of the employment opportunities it creates for weavers. David and Laurel also utilize the design freedom that handloom fabric offers; the freedom of handloom is that because the minimum order amounts are so low you can design your own fabrics without too high a financial risk. They have participated in designing most of the fabrics that they have ordered from our handloom weavers.
The dress above is Indigo Handloom fabric, hand woven in India, the warp is clear lurex and the weft is cotton.

Untitled 11:11 Website

3 comments:

  1. This is such a beautiful and inspiring thing you're doing... I will spread the word!

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  2. Keep Up The Good Work!!!

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  3. Smita,, congratulations for your work! It's to admire your desire to help these great artisans through whats your passion of fashion.
    There's a small town where i'm from (EL SALVADOR)it's called Ataco. I know the lady that owns an amazing shop where they are trying to keep this artisan tradition still alive.
    Here's a video on you tube if you would like to see it. And more than happy if you would like further info about them.

    http://www.youtube.com/watch?v=D7ggMLKzIYo

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